Hot on Laila’s heels is Mai Thai, the UK’s No.1 jasmine rice brand, which is now the UK’s second-largest big bag dry rice brand. Having tripled in size in recent years, Mai Thai is continuing its rapid ascent, delivering 27% year-on-year growth, reflecting the ever-growing demand for authentic world foods.¹
Speaking about the double award success, Harry Dulai, Group Chief Executive Officer, Surya Foods, said: “These awards are an independent reflection of something our customers have been telling us time and time again through their continued loyalty. It is this exceptional quality and taste that our customers love and that has helped us become No.1 across both the basmati and jasmine dry rice categories.
“These awards show that not only are Laila and Mai Thai the UK’s best-selling brands, but they are also delivering award-winning taste, which is incredibly important to us.”
He added: “We would like to take this opportunity to thank our loyal customers for their continued support and passion for our products, as well as our teams here and around the world, whose expertise and dedication make this all possible.”
The recognition comes at a time when the world foods rice category continues to outperform the mainstream rice market, delivering annual growth of around 10%.
The Great Taste Award logos will soon begin appearing on packs of both products.
